Lafiya Watson Ramirez is a multidisciplinary artist, web and mixed reality developer, and graphic designer. She began working for Usdan in 2011. Formerly Usdan’s Marketing and Communications Coordinator she now brings her talents to Usdan as a consultant. Her work has been used for Vandoren, BET, NPR.org, and countless other publications, websites, and album covers. She has recently begun to pivot to creating Augmented Reality experiences. At the beginning of 2020, she was accepted for the MIT Reality Hackathon and spend a week working with a team to build an AR experience using Nreal glasses. In October 2020, she was chosen for a Snapchat residency and created an AR game based on the game Simon Says. Lafiya continues to work in the realm of Immersive Design focusing on using AR for storytelling in her own work and beyond.