Giana Pilar González is an artist who works and plays with brands, technology, and cultural systems. She researches, analyzes, and (re)maps code and structures to create new possibilities for participation and creative dialogue. This manifests as experiences, engagements, and products that challenge everyday people to reinvent the systems they encounter.

Within her practice, González blurs the lines between art and commerce, digital and analog, couture and homespun culture, and uses art as a context for open experimentation and audience exchange.

González’s intimate knowledge of brand construction informs her artistic practice for remixing fashion and her research on mapping diagrams that show the design DNA of people, brands, and cultural movements.

Her artwork has been featured in exhibits at Eyebeam and MIT, and publications such as WiredUK, Hurriyet, and Fashion Practice. Giana holds a Bachelor’s Degree in Architecture from Catholic University of America in Washington D.C. and a Master’s Degree from the Interactive Telecommunications Program at Tisch School of the Arts, New York University. She currently lives and works in New York City and is the founder of TEOSANTOS, an experimental design studio based in Brooklyn.