Digital Media Technology in the New York/New Jersey/Connecticut Tri-State Area

Artists Begin Using Data to Track Rents, Audience Satisfaction
July 5, 2011 at 3:01 pm
Eyebeam Center for Art and Technology in Chelsea

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Artists have been increasing their focus on data, to do everything from track the rent a performing-arts group pays for space to the satisfaction levels of audience members. A recent panel at the Eyebeam Art + Technology Center in Chelsea, discussed the appealing nature of the data and how it can help arts groups market, build communities and increase their advocacy efforts. While first entering data can be a daunting task, the experts encouraged artists to stick with it in order to experience the benefits, including negotiating lower rents and growing their audiences.


Artists Discover the Art of Crunching Numbers

Most artists want nothing to do with numbers, and they certainly don't want their work quantified in a spreadsheet. But several data pioneers are working to convince the city's art community that number-crunching isn't only a crucial tool—it's got sex appeal.

"There is mystery in data, anticipation, adventure, even sensory gratification," said Ian Moss, the research director of Fractured Atlas. "There's a whole world out there of numbers to explore, and we in the arts are just starting to map it out. To be involved in that effort is to feel like a pioneer, in a way..."

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