34 35th St., Unit 26, Brooklyn, NY, 11232
Wages For Facebook draws upon ideas from a 1970s feminist activist campaign as means to think through and challenge relationships of capitalism, class and affective labor at stake within social media today.
In the 70s Wages For Housework demanded that the state pay women for their unwaged housework and caregiving, as the market economy was built upon massive amounts of this unacknowledged work—and its laborers could be seen to constitute a huge working class entirely overlooked by existing Marxist or socialist critiques. Wages for Housework built upon discourse from the anticolonial movement in order to extend the analysis of unwaged labor from the factory to the home. Along these lines Wages For Facebook attempts to draw upon feminist discourse to extend the discussion of unwaged labor to new forms of value creation and exploitation online.
In 2012 Facebook reached more than 1 billion users and generated a revenue of 5.1 billion dollars. It is the first social-media website to be traded on the stock exchange wherein all content on its site is created by its users. Is what we do on Facebook work? How would we calculate our value? What could an alternate form of social media, based on an idea of the commons or a feminist praxis, look like?
As soon as it launched in January 2014 wagesforfacebook.com was graced with over 20,000 views (and counting)—clearly touching a collective nerve and beginning a broader public conversation about worker's rights and the very nature of labor, as well as the politics of its refusal, in our digital age.
Engendering much public debate, it has been frequently tweeted; discussed by mainstream and left media; spawned an activist group; analyzed across disciplines of geography, cultural studies, anthropology, public health, labor and more; and is the subject of workshops and installations in the art context taking place in Berlin, Chicago, New York, London, San Diego, San Francisco, Stockholm, Toronto.
Project Type: Activism, Visual Art, Web
Tags: Digital Labor, feminism, social media