Tue - Sat, 12 - 6PM / 212.937.6580 / 540 W 21st St. New York, NY 10011
James Clar's Color Shift is a physical clock that represents time through constantly shifting colors in the display. Consisting of tri-color LEDs, Color Shift assigns Red, Green, and Blue to the specific units of time; Hours, Minutes, Seconds. As time progresses throughout the day, the colors overlap and combine to create new colors. At specific moments of the day, all three colors will combine to create white light. "Color Shift" combines technological functionality with theory, allowing the user to think about the visual perception of color and its constant change throughout the time of day with the sun's constant angle and intensity shifts.