Unrecyclable

The “UNRECYCLABLE” icon is referring to a search for a better, utopian society. It is an optimistic point of view. A world where we don’t have to mark everything that is “RECYCLABLE” but on the contrary – let us mark what is wrong in the production processes of our industry, and the objects we consume daily. Highlight all that is un-recyclable instead of slowly fighting to raise the awareness of using recyclable products. The icon is to be used in many ways, as an underground sticker, or as an official icon that would shame companies and force them to make efforts to change their products ingredients and recyclable possibilities. The icon has a second subconscious message, with its shape it reminds of a running man, as those who are marked with this icon run away from ecological responsibility.