Frank designs and produces artwork, software and toys that utilize his expertise in projected environments and virtual interactive characters. He began his career at George Coates Performance Works (GCPW), a high-technology theater company in San Francisco. While leading the computer graphics unit at GCPW, he created and performed stereo 3D digital environments and effects which, when projected, interact with live actors on stage. He is also the creator and designer of Petz, the world's first virtual pets. Shadow was a collaboration with Zack Booth Simpson produced during an artist residency at Eyebeam.