New York Social Media Week / On the Ground at Social Media Week: Participation, Aggregation and Criticism in the Digital Age

Jonah Peretti, Founder of Buzz Feed and the Huffington Post, [and founder of Eyebeam's OpenLab] talked about the early days. “We thought about things differently. It’s about communicating and sharing, and the activities the readers are doing. You need real-time stats to see how people interact with content. Do they share it, pass it along? It is less about saying, ‘Here is our media for you to read and digest,’ and more about ‘How are people interacting with our media?’