Innovation: how to delete corporate logos from view

* 16:02 22 October 2010 by MacGregor Campbell

Innovation is our regular column in which we highlight emerging technologies and predict where they may lead

Call it advertisement hacking. Technology-inspired artists have designed ways for you to mask or perhaps even delete company logos in your field of view as you wander around a city or shopping centre.

The trend subverts a technology called augmented reality (AR)Movie Camera, by which virtual information – say restaurant ratings – is overlain on the real world as you peer through smart glasses or a smartphone camera.

New York artist Jeff Crouse has designed a program called Unlogo, which detects corporate logos in a video stream, then replaces them.