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Innovation: how to delete corporate logos from view - tech - 22 October 2010 - New Scientist
Innovation: how to delete corporate logos from view
* 16:02 22 October 2010 by MacGregor Campbell
Innovation is our regular column in which we highlight emerging technologies and predict where they may lead
Call it advertisement hacking. Technology-inspired artists have designed ways for you to mask or perhaps even delete company logos in your field of view as you wander around a city or shopping centre.
The trend subverts a technology called augmented reality (AR)Movie Camera, by which virtual information – say restaurant ratings – is overlain on the real world as you peer through smart glasses or a smartphone camera.
People: Jeff Crouse
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