Reading List for Bennington College

The Bennington College Library asked me (and others) to put together a voluntary reading list for their students. This is what I came up with.

On Utopia

Technology

History

Advertising

The PR! book above is a great segue.

The Funny

  • Re/Search: Pranks – inspiring… sometimes disturbing.
  • Anything by George Saunders. Maybe start with Pastoralia.
  • Only Joking by Jimmy Carr and Lucy Greeves – About as academic a book I want to read on comedy.

Social Marketing

Using marketing techniques to promote healthy behaviors. These are books I recommend often.

Being An Artist

This is the practical stuff.