Eyebeam hosted an interdisciplinary panel discussion entitled Social Network Soiree: Discussion, Champagne, Experiment. The discussion addressed the social dynamics that drive fashion trends, enable salacious gossip, fuel Internet crazes and sustain corporate power structures. Panelists used social network analysis to explain a transformation in art, technology, or culture. A cocktail party followed the discussion, where guests wore wireless badges called meme tags that track and analyze social interaction in real time. To participate in the experiment, guests mingled, listened to freshly spun electronica, and sipped complimentary mini-Moet champagne. Panelists included Malcom Gladwell, Natalie Jeremijenko, Josh On, Jonah Peretti, and Rick Borovoy.