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Digital Day Camp 2000 was an all-girl program designed to encourage media literacy to help provide access to art and technology tools to a statistically under-served group. The participants were paired with professionals from Oxygen Media, in addition to volunteers from Pixar Animation Studios, MTV, MTV Networks, and Cyber grrls, to discuss media literacy and the female image in the media today. Teams created an original, digital public service announcement (PSA) about a relevant social topic using digital video cameras and desktop digital editing equipment (imovie).