Artists have set out to start a window farm craze in NYC. Britta and Rebecca will work with agricultural, architectural and other specialists to create high-profile prototype window farms and means for sharing design ideas to meet varying local situations around the city. This project fits within the larger context of the artists' collaborative work: crowdsourced R&D solutions for environmental issues. Their inspiration for community involvement derives from concepts of local production (think of the coming network of 3-D multi-material printers), mass customization, and mass collaboration enabled by Web 2.0.