"Mandatory Minimum" coroplast sign intervention by John Hawke
A workshop with John Hawke in conjunction with his work for the Re:Group exhibition, will start at Eyebeam with a presentation and discussion on the growing phenomenon of illegal coroplast advertising and the possibilities that might exist within this trend for art interventions.
While graffitti is a form of urban writing that aims to showcase the individuality and identity of the writer, sign interventions start from an opposite direction-- the milieu of business advertising. As such, works that adopt this form may insert messages into the urban visual field at a far more subversive level.
This workshop will start at Eyebeam and following discussion and the construction of participants signs, we will go out as a group to wire the signs to high visibility fencing sites.