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Artists Begin Using Data to Track Rents, Audience Satisfaction — NYConvergence.com
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Artists Begin Using Data to Track Rents, Audience Satisfaction
July 5, 2011 at 3:01 pm
Eyebeam Center for Art and Technology in Chelsea
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Artists have been increasing their focus on data, to do everything from track the rent a performing-arts group pays for space to the satisfaction levels of audience members. A recent panel at the Eyebeam Art + Technology Center in Chelsea, discussed the appealing nature of the data and how it can help arts groups market, build communities and increase their advocacy efforts. While first entering data can be a daunting task, the experts encouraged artists to stick with it in order to experience the benefits, including negotiating lower rents and growing their audiences.